And so, compete using cards in free fantasy competitions to win rewards week after week and season after season, just like a legitimate club owner.įurthermore, Sorare is one of the most popular fantasy games in the world, with more than five million users spread across 185 countries and more than 300 partner sports entities.

With Sorare, fans build lasting teams – buying, selling, collecting and trading digital cards. Get your 7-day free trial here -> /wgSHKV5iJp- OctoAbout Sorareįounded in 2018 in France, Sorare is a global fantasy and marketplace that features NFTs from officially licensed players. Snoqualmie continually set year-over-year records for visitation and revenue in excess of 10% annually for each of the five years we led their marketing efforts.There is much more than Endrick to look at in current Brazilian champions. And customers warmly embraced the new brand. Employees rallied with pride to deliver an “Above It All” experience casino-wide. THE RESULTS: After launching the new brand, positive response was overwhelming both internally and externally. As Snoqualmie’s agency of record, we contributed to virtually all their marketing-digital/traditional tactics to support promotions, ongoing branding, sports sponsorships, public relations, logo development, visual identity, website, and added-value media opportunities that gave the casino “in content” airtime. The campaign led with video that rose above cliché casino advertising. THE WORK: A fully integrated marketing plan provided the foundation for the creative expression of the new brand. We leveraged their iconic setting, indigenous design, and exceptional service to create “Above it All.” This distinctive brand position was bolstered by promotions and entertainment vital to growing their customer base. Ultimately, they turned to GreenRubino to reestablish their brand with true differentiation and ownability. Their slick positioning wasn’t a true representation of the Northwest culture or the local gaming audience and wasn’t resonating with customers.

After the initial hype died down, so did casino visitation and customer spend. THE CHALLENGE: Snoqualmie Casino opened in 2008 with a glitzy ad campaign from an LA-based agency positioning Snoqualmie as a swanky, Vegas-style destination.

Director of marketing casino snoqualmie